1. Our Digital Solutions

2. Digital marketing

Integrate digital systems as a digital channel to do marketing, to help brands to reach proper consumers  (Digital: internet, mobile phone, desk phone, blue-tooth, wireless … )

• Build portal, connect portal to mobile phone system, blue-tooth for events, promotions ..etc.

• Build up a blue-tooth system at stores, supermarket, coffee shop, cinema…etc to reach consumers via mobile phone => FPT to own a channel for brands to do activities at those spots

• Combine digital and TVC shows to interact with consumers more..etc

Strategy Solution

• To build the brand in digital channel

Creative Solution

• Creative solutions including concept development, navigation and information architecture.

• Design and production of graphic, animation, multimedia and user interface.

Concept based on brand objectives:

• Awareness

• Trial / penetration

• Consumption

• Loyalty

• ….Etc….

Technical Solution

• Development (coding)

• Deployment of content management of web

• Hosting

• SMS program development

• SMS gate way leasing

• Mobile – Internet application development

• Deployment of Email/SMS marketing …etc

Only FPT Promo provides

• Interaction of internet & mobile system…

• And Bluetooth technology to do marketing

Measurement Solution

• Provide measurement of online campaign, online marketing, Online tracking/ survey… etc… (CpM, Clicks, reports & analysis)

3. Online media buying service

• Resell internet ads of all online webs in Vietnam: Google, Yahoo, VnExpress, Nhacso.net; Dantri.com.vn, 24h.com.vn, etc

• Provide service: planning, buying, monitoring

• FPT also has partnership with the other sites.

• Co-operate with Traditional media (TV – Radio show)

• To run campaign, combine TV show and digital activities.

• Co-operate with FPT Media that specializes in providing TV show, selling TV program… (production..)

4. Online marketing consultancy service

• Provide service of marketing consultancy